The Hispanic Commercial Guide, Inc. is a Connecticut-based corporation located in Stratford, Connecticut. It was founded on April 1996 by Aida and Clodomiro Falcon with the purpose of fulfilling the need of a telephone directory in Spanish for the growing Hispanic community of Fairfield County. After the planning stage, the first sales campaign started on January 27, 1997 and the premier edition of La Guía Hispana of Fairfield County was launched on October 24, 1997 with a circulation of 30,000 copies.

The success of La Guía Hispana of Fairfield County led to expansion into other counties in Connecticut and New York, as well. Currently La Guia publish five directories, three in Connecticut covering Fairfield, New haven, and Hartford counties and two in New York covering Westchester and Putnam counties.

Since 1997 to 2008 La Guía has grown from one directory with 30,000 copies and less than 100 customers, to five directories with 150,000 copies and 1,200 customers. The company started operating at the basement of Clodomiro & Aida’s house in Trumbull, CT, and currently operates in a corporate building in Stratford, CT. Today, La Guia has become the Leading Spanish Yellow Pages in Connecticut and Westchester County, N.Y.

Clodomiro Falcon, President and CEO, has focused on the needs of the users and the advertisers from the very beginning to produce, distribute, and promote a product aimed to satisfy those needs, positioning La Guía as the cornerstone of any successful integrated media plan to target the Hispanic market. Today, La Guía is extensively used by the Hispanic consumer and is delivering results for its advertisers.

The success of La Guía is not only based on the fact that it is the right product, at the right time, in the right place, but also the result of a well encompassed team work where each member of the organization contributes the most to make La Guía Hispana the best telephone directory in Spanish in the areas it covers.